Palm Beach Condo Company Selects Indiemark
January 19, 2010
PRESS RELEASE: Palm Beach Condo Company, South Florida’s leading condominium real estate brokerage firm, has announced the selection of Indiemark as its marketing agency of record. Indiemark will be responsible for all facets of Palm Beach Condo Company’s consumer-facing email marketing, online marketing and social media marketing efforts.
Headquartered in Orlando FL, Indiemark specializes in interactive communications for global and domestic companies and organizations. Indiemark will work with Palm Beach Condo Company to showcase and communicate their many properties – including the largest single selection of condos available for sale in South Florida – which has propelled the company to become the leaders in this and other growing markets.
“Selecting Indiemark as our agency of record is a natural extension of the relationship that we have built with them over the years,” said Brian Saver CEO at Palm Beach Condo Company. “Scott Hardigree and his team have immersed themselves in our company and in our business. We have developed a strong partnership, and we believe this partnership will pay dividends for us, our partners and for the many clients who trust us.”
“Palm Beach Condo Company has a wealth of expertise to share with prospective condo owners, which is particularly important given the complexity of the real estate ownership and investment marketplace,” said Scott Hardigree, CEO at Indiemark. “They help countless individuals, families, and investors cut through that clutter, every day. We’re proud to serve as their agency.”
Join Indiemark at the Email Summit ‘10
January 18, 2010
It’s only two days out from MarketingSherpa’s Email Summit. Miami here we come!
Not only am I excited to meet with a slew of new vendors, partners and clients but I’m also looking forward to the robust session lineup, here’s a few must-attends for Indiemark:
- The Five Best Ways to Optimize Email Response: A Six Month Experiment Across 1.2 Billion Sends
- How to Use Existing Customers to Gain New Ones – Email’s NEW Critical Role
- Short and Long-term Strategies for Email List Growth
- Bringing Dead Prospects Back to Life with Email Marketing
- Mounting the New Challenges of Deliverability
If you’d like to schedule a time to chat, please reply below or ping me directly.
· The Five Best Ways to Optimize Email Response: A Six Month Experiment Across 1.2 Billion Sends
· How to Use Existing Customers to Gain New Ones – Email’s NEW Critical Role
· Short and Long-term Strategies for Email List Growth
· Bringing Dead Prospects Back to Life with Email Marketing
· Mounting the New Challenges of Deliverability
If you’ve not yet registered for this two-day event, you’d better get busy.
You Might Need an Email Marketing Agency If…
January 8, 2010
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if decide to hire outside professionals, such as an email marketing agency, or in-house talent; this guide will help you to assess and reevaluate your current email marketing efforts.
Let’s Look at the Numbers
Email has been the marketing workhorse for a decade, and that’s unlikely to change in the near future. It allows targeting because it’s data driven. It drives direct sales. It builds relationships, loyalty and trust. It also supports sales through other direct channels:
- According to the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2008, that’s twice that of the first runner-up.
- A recent summary by MarketingSherpa states, “Those that see the effectiveness of their email programs diminishing are much more likely to have short-sighted organizational attitudes toward the tactic. Organizations with investment-oriented views of email reap the rewards.”
- The CMO Council’s Marketing Outlook ‘08 Report reviewed the plans and opinions of 650 marketers. Email marketing was the top target area for investment.
- In a 2008 survey of retailers, Shop.org stated that “E-mail is the most mentioned successful tactic overall”.
Handle Email Marketing In-house?
If you don’t have an existing agency relationship or do have sufficient in-house talent, consider this:
- You (meaning you or your team) know your business; are you also well-versed in email marketing?
- If yes, do you have time and energy to optimize the effort?
- How does your integrated marketing and CRM compare against your competitors?
- Does your email marketing drive sales, build loyalty, and reduce marketing costs?
- Is your email program founded on research and/or historical data?
- Does your in-house work save or cost you money?
Already Have an Expert?
If you already have a marketing agency or other outside help, ask yourself:
- Do they specialize in email or are they “full service”?
- Do they generate an ROI that’s in-line with the findings above?
- Do they think about us without being prodded?
- Do they understand our target market and business processes?
- Have they explored and monetized all the options?
- Is their work for fresh, exciting, and reflective of best practices?
Pieces of the Email Marketing Equation
Email marketing can involve customer acquisition, lead nurturing, client reactivation and retention, and of course direct sales, which means that a host of processes and services are potentially involved, including:
- Strategy & Research
- Editorial & Promotional Planning
- Copy Writing & Content Development
- Design & Coding
- List Growth & Community Building
- List Segmentation & List Enhancement
- Behavioral & Customer Profiling
- Message Delivery & Deliverability Monitoring
- Cross-channel Integration
- Email Service Provider (ESP) or In-house Mailing Solution Evaluations
- Lead Nurturing & Direct/Up/Cross Sales
- Multivariate Testing & Program Optimization
If the list above encompasses more than you’re doing, this may be a strong indicator that you’re under-utilizing this lucrative channel. Perhaps it’s time for a fresh marketing partner or maybe you need to reallocate budgets and/or provide your in-house team with more training?
If you’ve (officially) determined that you need help, stay tuned. In the second and last installment we’ll discuss HOW to find and evaluate qualified talent that fits your unique needs and meets your budgetary restrictions.
Quite Possibly the Best Commercial Ever
December 16, 2009
With 2009 coming to a close it’s time to reflect on what is important. Life, family, love, and health. Without further ado I give you one of the most moving pieces I’ve ever seen. Hard to believe it’s a Korean insurance commercial. Enjoy and stay dry.
Thanks to Dan, The Life Insurance Pro, for finding this.
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Indiemark is the Email Marketing Agency of Record for eFOREX
November 30, 2009
eFOREX is an online global trading services provider acting as both an agent and a market maker in over the counter markets including foreign exchange, precious metals, commodity and equity derivatives. eFOREX caters to a broad range of clients including private banks and institutions, speculators and hedgers, money managers, as well as institutional and self-directed traders.
Indiemark, a full-service email marketing agency, will develop and manage comprehensive email marketing communications plans for the company, including all client relationship and acquisition efforts.
“Given the company’s rich tradition in forex and online trading, Indiemark is honored to work with them in determining and executing their future email marketing directions,” said Scott Hardigree, CEO at Indiemark.
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