Email Optimization

Are you passionate about email marketing?

twonewblogs

We’ve recently launched two NEW blogs that you may find of particular interest; both are dedicated to email marketing yet each is very different. Take a look…

EMAIL CRITIC
EmailCritic.com ( Blog | RSS ) is a no holds barred blog, was created to spotlight brilliantly executed email campaigns and berate the brainless and uninformed (from design to delivery). If you’re into improving the performance of your email marketing efforts, please stay in the loop. Fan us on Facebook!

EMAIL APPEND SOURCE
EmailAppendSource.com (Blog | RSS feed) is the place to find top-level articles, reviews and links to help you start or improve your email append projects. We want this blog to be the most comprehensive, unbiased resources on the web.

WANT TO CONTRIBUTE?
If you’re passionate about email marketing, we’re looking for guest bloggers, case studies, best practices, white papers, strategies, and fellow smart-ass commentators. Please email me with your submissions and feedback or simply visit the blogs.

Putting a Value on Email Design and Optimization

As email marketing continues to grow in both breadth and depth, I’ve observed that there is still surprising void in the supplier marketplace, those organizations that both create and improve the performance of the email message, or creative, itself.

In direct mail there are countless copy writers and designers who are charged with beating controls. In the online space there are companies that focus solely on improving the performance of corresponding landing pages. Even in email marketing there are many fine organizations that provide high-level optimization intelligence solutions.

Why then are there are few firms that provide comprehensive solutions that are specific to email marketing creative; companies that provide the strategy and creative and testing, from beauty to brains. Companies that create messages that are on brand, highly deliverable, and optimized.

This void cannot be due to a lack of need–so is it the perceived value of the offering? Does the perceived value keep away many would-be solution providers?

Please give your opinion to this LinkedIn Poll (http://polls.linkedin.com/p/50330/joehi).

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