Automated Emails: Rockstar Robots of the Marketing World

Back in the old days, we called them autoresponders. Now, we have several names for it:

  • Automated emails
  • Marketing automation
  • Welcome series
  • Drip campaigns
  • Triggered emails

No matter what you call it now, they all do essentially the same thing; make you a much more productive email marketer.

Why you need to use automated emails

What if you had an employee you never had to pay, who worked 7 days a week and 24 hours a day, who never took sick days for vacation time…think how much more work you could get done in a day, a week, a month, a year with that kind of helping hand smartly and efficiently slaving away for you?

That’s automated email: Your non-stop, always working helper who is warming up your prospects and nurturing your leads and poking your customers, all without ever asking for so much as a paycheck let alone a raise.

Tasks automated emails can do for you

Here are just a few of the many tasks your automated emails can handle for you while you tackle more important tasks:

  • They can build a more meaningful relationship with a new subscriber.
  • They can feed prospects, of your complex sale, a little information at a time rather than overwhelm them.
  • They can reach customers who have recently abandoned their shopping carts or search / browse session, asking them to reengage.
  • They can educate or up-sell customers who have recently made a purchase, teaching those customers how to best use the widget or buy a compatible one.
  • As an added bonus, they can get people used to your emails appearing in the inbox and if you’re doing your job right may improve your deliverability.

These are just a few examples of the jobs automated emails can do for you, but there are countless possibilities.

If you’re struggling with email automation, check out our automated email marketing services. Thanks!


scottScott Hardigree is the Founder of Email Industries, the folks behind Indiemark and BlackBox.

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