4 comments

  1. I think you can “train” your customers to an extent when it comes to long scrolling emails on mobile devices. You can get used to certain senders sending emails that you know will scroll in. Personally, I’m a “scanner” when it comes to email, like a lot of people. A quick flick up and down to see if there’s anything relevant that catches my eye.

    Though can agree that anything important, make sure you place it as high as possible. Shortening body copy is a great idea, though I’m always wary of having too much that’s in an email, that doesn’t actually render for mobile devices.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s