1. I think you can “train” your customers to an extent when it comes to long scrolling emails on mobile devices. You can get used to certain senders sending emails that you know will scroll in. Personally, I’m a “scanner” when it comes to email, like a lot of people. A quick flick up and down to see if there’s anything relevant that catches my eye.

    Though can agree that anything important, make sure you place it as high as possible. Shortening body copy is a great idea, though I’m always wary of having too much that’s in an email, that doesn’t actually render for mobile devices.

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