How to Automate an Email Re-engagement Series in Under an Hour

automating email re-engagement

Here’s a super-simple plan for automating email re-engagement that anyone can set up in one hour or less.

  • No opens/clicks in 12 months?
  • Dump into ‘inactive’ segment
  • Send 4 emails in four weeks
  • Mix up the Subject line and From line formula (be bold, standout)
  • Simplify email copy, use a responsive template
  • Offer an incentive if possible, use urgency if you can, otherwise use your best controversial or evergreen content
  • Exit series on first open/click
  • If no response, carry on as usual
  • Automate everything

That’s it. You’re done.

scottScott Hardigree is the Founder of Email Industries, the folks behind Indiemark and BlackBox.


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