Here’s a super-simple plan for automating email re-engagement that anyone can set up in one hour or less.
- No opens/clicks in 12 months?
- Dump into ‘inactive’ segment
- Send 4 emails in four weeks
- Mix up the Subject line and From line formula (be bold, standout)
- Simplify email copy, use a responsive template
- Offer an incentive if possible, use urgency if you can, otherwise use your best controversial or evergreen content
- Exit series on first open/click
- If no response, carry on as usual
- Automate everything
That’s it. You’re done.