1. Thank you for the very well elaborated insights. It is indeed important to keep the CTAs in a mobile design bigger in comparison so that they can become easily tappable. We believe keeping the fonts a little enlarged as compared to traditional emails can be of help too.

    Designing for finger targets is the key to success. Our blog on the subject might interest you. http://www.emailmonks.com/blog/email-marketing-mobile/mobile-email-design-best-practices/

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