Our Universe – An Email Marketing Agency’s Visual Business Plan

Indiemark is an email marketing agency, and my third business venture. My first two endeavors started slowly, grew organically, and luckily both of which ended with a Big Bang. Now that the economy has turned the corner, Indiemark seems to be on the same course.

Until now, I’ve started (but never finished) dozens of classic business plans. You know…the 25 page text-rich variety. I suppose it’s because I’m too right-brained or too impatient or both. So I usually just wing it with a “business outline”, but secretly wish I had taken the time to map out my long and short term strategies in greater detail.

So this time I’ve drafted a visual business plan.

Below you’ll find the paired-down version. It also comes with a companion Tactical Guide, which is not found here. It’s too juicy.

Visual Business Plan

Please…tell me what you think!


  1. Very inspiring stuff.

    I’m also guilty of not spending enough time planning. Someone should release a visual style tool for the creation of on the go business and marketing plans in the cloud.

    By: @mrjaychambers

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