Eric Kirby, an email marketing veteran, delivered a keynote address Monday at MediaPost‘s Email Insider Summit, where he dismissed suggestions that email marketing may be losing steam while urging marketers to carpe diem and capitalize on social media networks.
Email has been the marketing workhorse for a decade, and that’s unlikely to subside, he said. This endorsement, which is supported with hard data, comes as the industry has dealt with suggestions in 2009 that its long-held, top-tier role is fading.
However companies are using some inventive programs with mobile and social media to grow enhance their email efforts that marketers could learn from, he indicated. Outback Steakhouse, for example, offered a free Bloomin’ Onion to the first 500,000 people who became its fans on Facebook. And its list grew by 125,000 between Nov. 16 and 24.
This and other relieving statistics (including Tiger Woods’ preferred media channel usage) are outlined is this well-delivered and insightful presentation.