Email is the Preferred Method of Receiving Communication from Marketers

Eric Kirby, an email marketing veteran, delivered a keynote address Monday at MediaPost‘s Email Insider Summit, where he dismissed suggestions  that email marketing may be losing steam while urging marketers to carpe diem and capitalize on social media networks.

Email has been the marketing workhorse for a decade, and that’s unlikely to subside, he said. This endorsement, which is supported with hard data, comes as the industry has dealt with suggestions in 2009 that its long-held, top-tier role is fading.

However companies are using some inventive programs with mobile and social media to grow enhance their email efforts that marketers could learn from, he indicated. Outback Steakhouse, for example, offered a free Bloomin’ Onion to the first 500,000 people who became its fans on Facebook. And its list grew by 125,000 between Nov. 16 and 24.

This and other relieving statistics  (including Tiger Woods’ preferred media channel usage) are outlined is this well-delivered and insightful presentation.

3 comments

  1. To commercialise in terms of quality rather than price, and in order to specialize accordingly, you necessitate to watch the criterial format of the 4 Ps marketing plan. That is, Price, Product, Place and Promotion obviously you cognize the main properties of the product, and the price, but for place you should remember approximately the type of mass who are willing to pay over 4x price of competing production whereas the second-class option may be sold where accent is on cost, your merchandise will be suited to places/distributors where the clients will be willing to pay for high-performance. Thank you for this article! I’ve just learned a really marvelous news site about true marketing Taste it!

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