Marketers love numbers. Especially numbers that will amaze their clients with their grasp of the global impact of, you guessed it, email.
- If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined.
- 247 billion emails are sent each day. That’s one email every 0.00000035 seconds.
- In the time it takes you to read this sentence, some 20 million emails entered cyberspace.
- Every second, the world’s email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size).
- $13.4 billion: the number of direct marketing US dollars forecast to go on email in the US in 2009.
- $583 billion: the return from that investment if you use Direct Marketing Association figures on email marketing ROI. That’s four times the market value of Microsoft.
- 181: the number of marketing emails it would take to produce enough revenue to buy one share in Microsoft.
- 83,689,738,832,367: the number of marketing emails it would take to produce enough revenue to pay the US National Debt.
Wow! It’s good to be the king.