How Marketers Should Plan For Recovery

The end is near (and that’s a good thing)!

Congratulations! Your business is surviving the recession. You made the necessary adjustments, weeded out under-performers, shed unprofitable customers, deleted poor-selling products  and concentrated your marketing dollars on media that you could prove delivered a strong  ROI. 

Now, you are waiting for the recovery, the chance to again have some fun and make some money. Here are John Quelch’s, of Harvard Business Publishing, seven top recommendations for marketers looking to plan ahead. Read more…

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