Proof: Increased Marketing Spending Reaps Results in Tough Times

As marketing and advertising professionals we tell our clients to keep (or increase) spending during tough times. This mantra certainly works for marketers, but does it work for the advertiser as well?

If your market positioning and message is relevant it certainly does. Need to show proof-of-concept? Click here to see how this huge brand is doing it in this economic recession/depression.

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