In my time as the CMO of a direct marketing list company our email prospect list was the single most effective demand generation tool in our arsenal. We literally had to make sure that our sales team was at the ready we a new campaign dropped.
Believe me when I tell you that we were prolific marketers. E-zines, print ads, list research tools, tradeshows, paid search, and strong search engines positioning, you name it we did it. Some were effective, other less so, but nothing made the phones ring like “the list.”
Does the same hold true for your marketing company? Share your thoughts!