8 comments

  1. I think segmenting is key for 2013 email campaigns. More consumers are opening their email on mobile devices, so emails should be shorter. Since you’re not cramming as much content into each email, you want to include just one call to action that’s relevant. List segmentation helps to optimize that one CTA — you’re sending email only to those people most likely to respond to the condensed content. Nice post!

  2. Good post, Scott.

    What are some ways we can segment lists for B2B Email Marketing, as I feel the above segmentation is more for a B2C list.

    1. You’re right Saurabh, this post is skewed b2c. We’re actually working on another article regarding b2b segmentation, which focuses on offline and online behavior, lead source, and where the client/prospect is in the sales cycle.

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