Comments on: Making a Case for Managed Email Marketing

By: Scott Hardigree

Scott Hardigree — Thu, 31 Mar 2011 20:19:22 +0000

Thanks Roger. I hear your words and feel your pain!

By: Roger Kondrat

Roger Kondrat — Thu, 31 Mar 2011 20:17:11 +0000

PS. Props on using OneSwipe properly. I tried it and once they improve the menu and how it’s constructed I may deploy the plugin on client sites in the future.

–written on my iPad–

By: Roger Kondrat

Roger Kondrat — Thu, 31 Mar 2011 20:13:59 +0000

I find that customers don’t realize how specialized the skills are and what goes into creating the polish that is attractive. For example, did the client think of a landing page? Did they put into play the appropriate analytics either tool or configuration? Will your logo appear in all (as best as can be expected) situations? No your copywriter isn’t qualified to write an email because they will put keywords in the title that will bin your email. Is that what you want?

Sometimes, when clients talk about email marketing and what they are going to do I seriously have to think about whether saying something is really worth the rabbit hole I’ll have to travel to fix their thinking.

Anyone else feeling this pain? Also I think we do a great job of email marketing, but even I have to say I’d like to work with a cost effective EMA that just does email marketing. Then my organization can focus on the strategy, integration, cross-platform measurement, etc.

Thanks for writing this piece, it has been on my mind quite a bit the last 6 months.

Cheers
Roger

By: Making a Case for Managed Email Marketing * Marketing Resources * Marketing Articles * Bethesda Emedia Marketing Resource Library | Bethesda Emedia Marketing Library

Fri, 15 Oct 2010 19:05:58 +0000

[...] a Case for Managed Email Marketing by Scott Hardigree, The Email Marketing Chronicles [...]

By: Rachel

Rachel — Fri, 28 May 2010 18:47:08 +0000

I completely agree. But not every company agrees with you.

By: My Autoresponder Guy

My Autoresponder Guy — Fri, 28 May 2010 18:45:31 +0000

I prefer to have the mentality of fire yourself and hire someone better! I think this is one of those cases where it would work well.

By: My Autoresponder Guy

My Autoresponder Guy — Fri, 28 May 2010 18:45:04 +0000

I prefer to have the mentaility fire yourself and hire someone better!

By: Rachel

Rachel — Fri, 28 May 2010 18:42:14 +0000

Another problem that I’m seeing is that once companies start either syndication marketing or email marketing they aren’t sure what to do or how to handle the leads that come in or properly nurture their current clients/subscribers. It’s a lost relationship at that point and unfortunately that leads to a higher unsubscribe rate. This could lead down a long tunnel of blame on unnecessary people or other companies (vendors). More education is definitely needed.

By: My Autoresponder Guy

My Autoresponder Guy — Fri, 28 May 2010 17:32:19 +0000

Hey rachel and Scott

I am finding the same thing here at my business. You should see some of the monsters these big business make with their autoresponder series. Then they wonder why they have a 75% opt-out rate, it is very amusing. More to email marketing then just writing the email and getting the days right

By: Scott Hardigree

Scott Hardigree — Thu, 27 May 2010 18:12:49 +0000

Thanks Rachel. We’re seeing the same thing here. Much appreciated.