Comments on: What is an Email Marketing Consultant and Do I Need One? http://blog.indiemark.com/2010/04/27/what-is-an-email-marketing-consultant-and-do-i-need-one/ Email marketing agency news and discussions for digital and direct marketing professionals. Thu, 26 Jan 2012 22:31:50 +0000 hourly 1 http://wordpress.com/ By: Scott Hardigree http://blog.indiemark.com/2010/04/27/what-is-an-email-marketing-consultant-and-do-i-need-one/#comment-347 Thu, 27 May 2010 15:33:01 +0000 http://blog.indiemark.com/?p=566#comment-347 Great observation…and also very true. Would love to talk shop sometime.

]]> By: George Adamidis http://blog.indiemark.com/2010/04/27/what-is-an-email-marketing-consultant-and-do-i-need-one/#comment-339 Fri, 14 May 2010 18:19:14 +0000 http://blog.indiemark.com/?p=566#comment-339 I wholeheartedly agree.

I agree so much, that after 9+ years I left the large ESP I worked for to become an Email Marketing Consultant.

Since email is relatively inexpensive, the returns are always good, but this is a double-edged sword.

Marketers understand the value of email marketing, but some feel they are already doing well, so why hire an external resource?

This is my challenge, so I appreciate the article more than most.

Thanks!
George

]]> By: En vrac, l’e-mail marketing cette semaine | Kunfluo - Agence E-mail Marketing http://blog.indiemark.com/2010/04/27/what-is-an-email-marketing-consultant-and-do-i-need-one/#comment-320 Mon, 03 May 2010 07:02:13 +0000 http://blog.indiemark.com/?p=566#comment-320 [...] What is an Email Marketing Consultant and Do I Need One? – The Email Marketing Chronicles – Trouver du conseil en e-mail marketing n’est pas toujours simple. Si vous vous posez des questions sur vos emailings, l’aide d’un consultant peut être intéressante. [...]

]]> By: Scott Hardigree http://blog.indiemark.com/2010/04/27/what-is-an-email-marketing-consultant-and-do-i-need-one/#comment-292 Wed, 28 Apr 2010 13:17:42 +0000 http://blog.indiemark.com/?p=566#comment-292 Thanks for your comments Nabiha. But I’m in no way advocating inbound marketing techniques over email marketing. In my opinion both are must-haves for most organizations.

Particularly, email is a cost-effective method of communicating with your customers/prospects in a relevant way…and (if done correctly) allows you to reach to new customers that might not be actively searching for your offerings. But I may be biased :-)

]]> By: Nabiha http://blog.indiemark.com/2010/04/27/what-is-an-email-marketing-consultant-and-do-i-need-one/#comment-291 Wed, 28 Apr 2010 13:09:20 +0000 http://blog.indiemark.com/?p=566#comment-291 In my openion you are right . WOM( word of mouth), viral campaign and blogs are much more effective then email marketing, for building brand name and image.The process is time consuming but results are always positive.

]]>