Comments on: The Truth About Email List Rental

By: Scott Hardigree

Scott Hardigree — Wed, 22 Sep 2010 02:05:17 +0000

Thanks Andrew. Feel free to contact me (scott at indiemark.com); I’ll be happy to make a few recos.

By: Andrew

Andrew — Wed, 22 Sep 2010 00:55:17 +0000

Scott – very informative post. Curious if you can recommend a few reputable list rental companies, or provide some guidance on how to go go about sourcing rental lists?

Thanks,
Andrew

By: The Truth About Email List Rental * Marketing Resources * Marketing Articles * Bethesda Emedia Marketing Resource Library | Bethesda Emedia Marketing Library

Mon, 02 Aug 2010 21:33:05 +0000

[...] Truth About Email List Rental by Scott Hardigree, The Email Marketing Chronicles [...]

By: Scott Hardigree

Scott Hardigree — Fri, 04 Jun 2010 19:52:08 +0000

Good point Mitch. The waters in the email list rental world are often murky. But it really depends on the list sources and the ethics and transparency of the list owner (or their list manager).

A great way to test those waters is to actually subscribe to the sources that interest you; it’s the best way to discern how much the publisher values their subscribers.

Done right, email list rental can produce an unusually high ROI, but the devil is in the details. Have a good weekend. – Scott

By: Mitch Tarr

Mitch Tarr — Fri, 04 Jun 2010 18:04:19 +0000

List rentals have always scared the crap out of me. There is just no way to know anything about the true source of the list, how it’s been used, and if the recips are a complaining lot! I think the closest I have come is to place ads in others ezines or to have a partner send out a sponsored email or review type email.

By: Scott Hardigree

Scott Hardigree — Fri, 09 Apr 2010 17:44:14 +0000

Thanks Brett – I appreciated it. So far so good on the open rate too!

By: Scott Hardigree

Scott Hardigree — Fri, 09 Apr 2010 17:43:30 +0000

Tomato. Tomato. Right?

By: Brett Houle

Brett Houle — Fri, 09 Apr 2010 17:41:07 +0000

Hey Scott – great post. Just wanted to say I received the email you sent this morning and loved the creative as well as the content (great subject line too – anything starting with “The Truth…” – got to drive open rates). Have a great weekend. – Brett

By: Matt Carroll

Matt Carroll — Fri, 09 Apr 2010 17:09:04 +0000

I think it’s just semantics, but you’re talking about advertising here, not list rental. When people call me asking about list rentals, they’re really talking euphemistically about buying lists.

By: Andrew

Andrew — Fri, 19 Mar 2010 11:50:13 +0000

I was more than a little surprised and would love a sit-down with some of those guys it is so obviously a bad model for them.

They believe they protect their interests by ‘seeding’ their lists. Some go so far as to say it needs to be done through an approved ESP… the whole practice is still shady and so obviously open to abuse.