Has social media killed the email newsletter?

12/30/2008

Has social media marketing diminished the power of the email newsletter?

I’d like your input on this. You’ll be able to see how other people in my LinkedIn network and groups voted. 

Take LinkedIn poll: http://polls.linkedin.com/p/14899/zgkre

View Results: http://polls.linkedin.com/poll-results/14899/zgkre


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Posted by Scott Hardigree | Indiemark
Filed in Direct Marketing, Email Marketing, LinkedIn, Marketing for Marketers, Polls, Social Media Marketing
Tags: , ,
1 Comment »

One Response to “Has social media killed the email newsletter?”

  1. Beth Serata Miller, ABC Says:

    01/14/2009 at 3:12 pm

    Scott: I’m late to respond but agree with the previous posts. Particularly in the B2B marketing work, social media is still emerging. Traditional email marketing, along with snail mail direct marketing, is still essential. The term “integrated” remains at the core of any complete marketing program. The wider the audience, the more ways to approach them.

    Reply

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